Music Core
Music Core
App for flexible concert searching
App for flexible concert searching
My role: Research, Prototyping, System Design
Duration: 2 Weeks
My role: Research, Prototyping, System Design Duration: 2 Weeks
THE PROBLEM
Concert Finding Process is time-consuming, confusing and leads to missed shows, frustration and low engagement
IN NUMBERS
~60%
of users reported consulting two websites when searching for concerts
of users reported consulting two websites
when searching for concerts
of users reported consulting two websites
when searching for concerts
~40%
of users reported consulting three websites when searching for concerts
of users reported consulting three websites
when searching for concerts
of users reported consulting three websites
when searching for concerts
~75%
of users reported being frustrated by a complex UI
of users reported being frustrated by a complex UI
THE GOAL
Create and design an app that will:
Create and design an app that will:
Enhance the user flow and increase customer satisfaction rate
Enhance the user flow and increase customer satisfaction rate
Include centralized destination for all user needs
Include centralized destination for all user needs
Increase engagement between audiences and music artists
Increase engagement between audiences and music artists
RESEARCH
Identify who the user is
Identify the user
Before starting the main research process, I tried to identify, who the target user is in order to better understand motivations, problems and personality traits of the user
Before starting the main research process, I tried to identify, who the target user is in order to better understand motivations, problems and personality traits of the user
DATA GATHERING
Qualitative Interviews
Interviews allowed me to find out what features users would like to have included
Interviews allowed me to find out what features users would like to have included
Surveys
Surveys provided me with reach quantitative data, later used for UI development
Surveys provided me with reach quantitative data, later used for UI development
MARKET ANALYSIS
Understanding the Competition
The Competition
Spotify is the industry leader in personalized playlists and
music discovery through powerful algorithms and user data
Spotify is the industry leader in personalized playlists and
music discovery through powerful algorithms and user data
Apple Music is seamlessly integrated with the Apple ecosystem,
offering exclusive content and high-quality audio
Apple Music is seamlessly integrated with the Apple ecosystem,
offering exclusive content and high-quality audio
Amazon Music has competitive pricing bundled with Prime membership
and voice-controlled access via Alexa integration
Amazon Music has competitive pricing bundled with Prime membership
and voice-controlled access via Alexa integration
UI DESIGN
Wireframes
Wireframes
Font
I used the Karla font for its readability and flexibility. In addition, I also selected alternative character options to enhance legibility.
Icons
Google Material Icons were used due to their extensive library, seamless integration with Figma, and comprehensive documentation, which helped streamline the development process.
Colors
Colors were kept consistent with modern design techniques, using a combination of hot pink and black—similar to a familiar UI—in order to reinforce users' understanding and familiarity.
Layout Grid
Designed for iPhone 16 for its screen dimensions of 402 x 874 pixels to ensure a precise and responsive user interface. Consistent spacing and alignment were applied throughout to support visual hierarchy.
Font
I used the Karla font for its readability and flexibility. In addition, I also selected alternative character options to enhance legibility.
Icons
Google Material Icons were used due to their extensive library, seamless integration with Figma, and comprehensive documentation, which helped streamline the development process.
Colors
Colors were kept consistent with modern design techniques, using a combination of hot pink and black—similar to a familiar UI—in order to reinforce users' understanding and familiarity.
Layout Grid
Designed for iPhone 16 for its screen dimensions of 402 x 874 pixels to ensure a precise and responsive user interface. Consistent spacing and alignment were applied throughout to support visual hierarchy.
FINAL DESIGN
Final Flow
What began as a rough concept evolved through wireframing, testing, and visual refinement into a seamless journey that supports music discovery, exploration, and artist engagement.
What began as a rough concept evolved through wireframing, testing, and visual refinement into a seamless journey that supports music discovery, exploration, and artist engagement.
MONITORING
Business Impact
As a self-initiated project, this case study focuses on design outcomes and user experience rather than measurable business impact.
As a self-initiated project, this case study focuses on design outcomes and user experience rather than measurable business impact.
Usability testing
After the design was completed, I ran Usability testing, in order to make sure that the solution works and I have achieved my goals
After the design was completed, I ran Usability testing, in order to make sure that the solution works and I have achieved my goals
100%
100%
of participants reported easier and faster time finding a relevant event
of participants reported easier and faster time finding a relevant event
100%
100%
of participants were satisfied with overall app experience
of participants were satisfied with overall app experience
95%
95%
of users accomplished the goal without any errors
of users accomplished the goal without any errors